ad council- #endfamilyfire

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AWARDS:

 

Cannes Lion Shortlist — Film Craft (Script)

Cannes Lion Shortlist — Creative Strategy
The Webby Awards — Best Editing
One Show Merit — Film
FWA Site of the Day — Site of the Day
CSS Design Awards — Site of the Day
Awwwards: Site of the Day
Shortys Awards: Winner Organic Promotion

PR Week Awards: Best in Nonprofit

Case study

As political parties argue over gun control, eight kids a day are shot inside their own homes, with their own guns. 

This is not an accident. This is family fire. 

FEATURED ON:

NEW YORK TIMES - THE WASHINGTON POST - HUFFINGTON POST - MSNBC - NBC NEWS - ADWEEK - ADAGE

We crafted an interactive tutorial site to teach parents how to keep their guns safe at home. 

Celebrities supported our campaign, twitting about it, organically. 

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The campaign was supported by print and OOH pieces. 

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But most importantly, since our summer 2018 launch, our End Family Fire campaign has increased safe gun storage by 7%, hopefully helping to save the lives of children all over America.