Popeyes - love that jingle
The lockdown left NOLA's musicians without an income, as they couldn't play on the streets, or at bars.
So, we gave these musicians a new stage to play – our commercials.
We launched full-page prints teaching musicians how to play the iconic Popeyes jingle.
We also created local radio spots, teaching musicians the notes to play the jingle.
We even turned our Instagram Stories into a musical instrument, so people could play our jingle.
And lots of people posted their submissions using #LoveThatChicken. Gotta #LoveThatMusic, ya'll!
And here, there is the first commercial aired with the new jingle.
To summarize it, here is the case study.