Popeyes - love that jingle

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The lockdown left NOLA's musicians without an income, as they couldn't play on the streets, or at bars.

So, we gave these musicians a new stage to play – our commercials. 

FEATURED ON:

 

TODAYROLLING STONE - ALTERNATIVE PRESS - THRILLIST - FOX NEWS -  MSN  - YAHOO

 

THE DAILY MAIL - FOOD AND WINE  - IMDB  -  SOUTHERN LIVING - ADWEEK - ADAGE

CREATIVITY -  MUSE BY CLIO - CAMPAIGN LIVE - TRENDHUNTER

 

 

 

We launched full-page prints teaching musicians how to play the iconic Popeyes jingle. 

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We also created local radio spots, teaching musicians the notes to play the jingle.

Love that Jingle Radio
00:00 / 00:30

 

We even turned our Instagram Stories into a musical instrument, so people could play our jingle. 

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And lots of people posted their submissions using #LoveThatChicken. Gotta #LoveThatMusic, ya'll!

 

And here, there is the first commercial aired with the new jingle.

 

To summarize it, here is the case study.