Popeyes - Open Sunday

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The Popeyes Chicken Sandwich, a.k.a. The Sandwich, sold out right after we launched it.

So, we decided to bring it back on National Sandwich Day – Sunday, November 3rd.

Yes. On a Sunday. 

 

FEATURED ON:

 

ADWEEK  TOP 15  STUNTS  AND  INNOVATIONS  OF 2019

CNNBUSINESS INSIDERJIMMY FALLON - USA TODAY  - FOX NEWS -  CNBC  - FASTCOMPANY

 

MASHABLE - NEW YORK TIMES  - HYPE BEAST  -  WALL STREET JOURNAL - NEW YORK POST - FORBES 

WASHINGTON POST -  ADAGE - ADWEEKTHRILLIST - THE DRUM - EL PAIS - UPROXX - PATCH - NOLA

 

 DELISH - DAILY HEARLD - TV ONE - THE TIME  - US FOOD - NBC SPORT - VOX 

 

 

 

Everything started with a viral video of a Popeyes employee applying a sticker on a highway traffic sign.

 

 

 

We launched full-page prints in the New York Times The Sandwich's comeback. On a Sunday. 

 

We also ran digital OOH ads in Times Square (NYC) to announce the The Sandwich was back in the stores. On a Sunday. 

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But we also made clear that, yes, The Sandwich was coming back on a Sunday, but it was still available the rest of the days. Including Sundays.

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