Popeyes - sweet dixie kitchen

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In 2017, a small southern-themed restaurant in Long Beach, California became a national media fixation

when the owner got busted for reheating Popeyes fried chicken tenders and serving them to customers.

In 2018, the restaurant was busted for a second time.

 

So, in 2019,  we decided to team with this small southern themed restaurant in Long Beach, California,

to launch the Popeyes Chicken Sandwich.

The rest is history. 

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BUSINESS INSIDER - THE TODAY SHOW THE NEW YORKER - THE NEW YORK TIMES - WALL STREET JOURNAL -ADWEEK - USA TODAY  - ROLLING STONE MAGAZINE EATER - VICE - BLOOMBERG - USA TODAY - JEZEBEL 

SNL SKETCHCNN - FOX NEWS - MASHABLE 

AWARDS:

AdAge Best Launch of the Year 2020

 

Humans and even non-humans went crazy for The Sandwich. 

 

So much Popeyes QUICKLY ran out of it. 

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And of course, people didn't take it very well. 

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So, many took the matter in their own hands. 

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Including celebrities. Which is kind of bizarre, to be honest. 

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And strange things started happening. 

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Even SNL spoke about it. And at this point, total stranger who's watching our book, we were totally mindblown.